Product and Price in Film As a current marketing manager at a film studio, it is imperative to understand the marketing mix when devising a marketing campaign for an upcoming release. To better illustrate how the four P’s of marketing coincide with a movie’s release, I’ll use the movie The Batman as an example. With […]

What They are Really Purchasing During my time as a marketing executive for a film studio, I’ve come to learn that what consumers purchase may not be as simple as a movie ticket to see the newest release, it’s much deeper and more complex and beautiful than that. I’ll quickly summarize what you and every