What is SEO? Search engine optimization, or SEO, is essentially managing and/or optimizing your business’ search engine presence and ranking in terms of results and more. In simpler terms, as a business you want to be the result of different search queries and keywords that pertain to the audience you are targeting. This is because […]

Anyone Can Do It! The truth is, while designing and creating your very own website for the first time may seem daunting and scary, it really isn’t all that bad. Take me, for example. I created this website to talk about the art of filmmaking, give my thoughts and opinions surrounding the world of entertainment,

Websites Help in Many Ways As a professional in the film industry, I had not realized how important and beneficial creating your own website was to my career, until I made it. Having my own website has allowed me to truly connect with my audience on a more personal note, where you guys can read

Trust is Key in Film For movies to be successful in today’s age, a lot of it has to do with the previous work of the actor, director, etc., and whether or not the audience truly engaged with it or not. Throughout my time in the industry, I’ve seen it happen plenty of times. Where

What are KPIs? KPIs are essentially how we as marketers measure if our efforts are actually working or not. Some could include: return on ad spend, return on investment, retention rate, conversion rate, and more. However, in the film industry, there are some different KPIs that we use. KPIs in the Film Industry For starters,