What is a Buyer Persona? A buyer persona in the marketing world is essentially a representation of what your target audience may look like, recently in the form of AI chatbots, to help marketers like myself how to better position ourselves and fulfill our message exchange with our target. These buyer personas can take on […]
How Film Studios Can Leverage Buyer Personas to their Advantage Read More »
Marvel’s Recent Struggles It’s no secret that Marvel Studios and its catalog of movies and tv shows have been dominating the space for the last almost-two decades now, raking in millions upon BILLIONS of dollars in revenue from all over the world. Yet, Marvel and Disney as a whole have been slowly dwindling in popularity
How Marvel Used Nostalgia to Regain the Trust of their Fanbase Read More »
Product and Price in Film As a current marketing manager at a film studio, it is imperative to understand the marketing mix when devising a marketing campaign for an upcoming release. To better illustrate how the four P’s of marketing coincide with a movie’s release, I’ll use the movie The Batman as an example. With
The Marketing Mix in the Film Industry Read More »
What They are Really Purchasing During my time as a marketing executive for a film studio, I’ve come to learn that what consumers purchase may not be as simple as a movie ticket to see the newest release, it’s much deeper and more complex and beautiful than that. I’ll quickly summarize what you and every
What are Consumers Really Purchasing when Buying Within the Entertainment Industry? Read More »
