The Phantom Menace After some time working in the film industry, I myself have explored and taken advantage of using silence and emptiness in the marketing/promotion of movies. Essentially, using this tactic when marketing anything in general, can provide a sense of mystery and unknowingness that will most likely draw in and intrigue many viewers. […]
How Silence and Emptiness Can Work in the Film Industry Read More »
Trouble for Thor? We all know Thor as one of the main, original members of the Avengers, played by Chris Hemsworth in the MCU. There are currently four Thor films with each being differently received by critics and audiences. To summarize, the first was a very average, cool introduction to the character. The second film
How Marvel Both Saved and Ruined Thor’s Character due to Differentiation Read More »
What is Segmentation? In the world of marketing, the acronym STP is seen almost everywhere whether it be in your marketing courses in college, or in the professional world. In this case, I’l just be talking about the S, or segmentation. Simply put, segmentation is when you take a large number of people, and start
The Importance of Segmentation in the Film Industry Read More »
Why It’s Important Have you ever watched a trailer for a movie and almost immediately decided you weren’t going to watch it? This is a common tale for most people, myself included, as there are always going to be good and bad trailers, regardless of how good the film actually is. In the industry, A/B
The Benefits of A/B Testing in the Entertainment Industry Read More »
What is a Buyer Persona? A buyer persona in the marketing world is essentially a representation of what your target audience may look like, recently in the form of AI chatbots, to help marketers like myself how to better position ourselves and fulfill our message exchange with our target. These buyer personas can take on
How Film Studios Can Leverage Buyer Personas to their Advantage Read More »
