Marvel’s Recent Struggles It’s no secret that Marvel Studios and its catalog of movies and tv shows have been dominating the space for the last almost-two decades now, raking in millions upon BILLIONS of dollars in revenue from all over the world. Yet, Marvel and Disney as a whole have been slowly dwindling in popularity […]
How Marvel Used Nostalgia to Regain the Trust of their Fanbase Read More »
Product and Price in Film As a current marketing manager at a film studio, it is imperative to understand the marketing mix when devising a marketing campaign for an upcoming release. To better illustrate how the four P’s of marketing coincide with a movie’s release, I’ll use the movie The Batman as an example. With
The Marketing Mix in the Film Industry Read More »
What They are Really Purchasing During my time as a marketing executive for a film studio, I’ve come to learn that what consumers purchase may not be as simple as a movie ticket to see the newest release, it’s much deeper and more complex and beautiful than that. I’ll quickly summarize what you and every
What are Consumers Really Purchasing when Buying Within the Entertainment Industry? Read More »
