What is a Buyer Persona?
A buyer persona in the marketing world is essentially a representation of what your target audience may look like, recently in the form of AI chatbots, to help marketers like myself how to better position ourselves and fulfill our message exchange with our target. These buyer personas can take on the form of whatever you deem important enough to test. For example, a buyer persona could be men in their late 50s–early 60s who are looking to retire. This persona is very simple, as others can include demographics and psychographics such as; what food they like, where they shop, etc. However, sometimes it’s best to be general so as to not exclude anyone that could be interested in what you are trying to sell.
Buyer Personas in the Film Industry
As a marketing professional currently working in the film industry, it goes without saying that buyer personas have always been an integral step in marketing a movie. Creating not just one but multiple buyer personas for a single movie can prove to be advantageous. For instance, let’s use the upcoming Toy Story 5 as an example. Marketers may create a buyer persona for children under the age of 13 who are into cartoons, Disney, and more. Another persona could be made for adults over the age of 21 who are in college and working to see if this target group would still be interested in the film. These buyer personas can be created typically once there is a final approved script and filming has already begun or concluded. Depending on the results of the personas and the target audiences has been decided, then we can deduce the tone and emotions we are trying to invoke in the promotional art for the film.
Topic: Buyer Persona (How businesses benefit from buyer personas?)
