Trust is Key in Film For movies to be successful in today’s age, a lot of it has to do with the previous work of the actor, director, etc., and whether or not the audience truly engaged with it or not. Throughout my time in the industry, I’ve seen it happen plenty of times. Where […]
Why Having the Trust of your Audience Is Important Read More »
What are KPIs? KPIs are essentially how we as marketers measure if our efforts are actually working or not. Some could include: return on ad spend, return on investment, retention rate, conversion rate, and more. However, in the film industry, there are some different KPIs that we use. KPIs in the Film Industry For starters,
Some KPIs Used in the Film Industry Read More »
The Phantom Menace After some time working in the film industry, I myself have explored and taken advantage of using silence and emptiness in the marketing/promotion of movies. Essentially, using this tactic when marketing anything in general, can provide a sense of mystery and unknowingness that will most likely draw in and intrigue many viewers.
How Silence and Emptiness Can Work in the Film Industry Read More »
Artificial Intelligence Today It goes without question just how massive the growth and impact AI has had, not only in the entertainment industry, but in our daily lives as a whole. From writing essays and doing homework, to planning out trips, creating shopping lists, and even drafting entire marketing plans. It wouldn’t be unreasonable to
Is AI in the Entertainment Industry here to stay? Read More »
Trouble for Thor? We all know Thor as one of the main, original members of the Avengers, played by Chris Hemsworth in the MCU. There are currently four Thor films with each being differently received by critics and audiences. To summarize, the first was a very average, cool introduction to the character. The second film
How Marvel Both Saved and Ruined Thor’s Character due to Differentiation Read More »
