What is Segmentation? In the world of marketing, the acronym STP is seen almost everywhere whether it be in your marketing courses in college, or in the professional world. In this case, I’l just be talking about the S, or segmentation. Simply put, segmentation is when you take a large number of people, and start […]
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Why It’s Important Have you ever watched a trailer for a movie and almost immediately decided you weren’t going to watch it? This is a common tale for most people, myself included, as there are always going to be good and bad trailers, regardless of how good the film actually is. In the industry, A/B
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What is a Buyer Persona? A buyer persona in the marketing world is essentially a representation of what your target audience may look like, recently in the form of AI chatbots, to help marketers like myself how to better position ourselves and fulfill our message exchange with our target. These buyer personas can take on
How Film Studios Can Leverage Buyer Personas to their Advantage Read More »
Marvel’s Recent Struggles It’s no secret that Marvel Studios and its catalog of movies and tv shows have been dominating the space for the last almost-two decades now, raking in millions upon BILLIONS of dollars in revenue from all over the world. Yet, Marvel and Disney as a whole have been slowly dwindling in popularity
How Marvel Used Nostalgia to Regain the Trust of their Fanbase Read More »
Product and Price in Film As a current marketing manager at a film studio, it is imperative to understand the marketing mix when devising a marketing campaign for an upcoming release. To better illustrate how the four P’s of marketing coincide with a movie’s release, I’ll use the movie The Batman as an example. With
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